How is remote working changing tenant preferences in the rental market?

Understanding the shift in tenant behaviour

Remote and hybrid working have become a lasting feature of the rental market, influencing not just how people work, but how they choose to live.

In this blog, we explore how tenant preferences are evolving, from location and space to property features and lifestyle priorities, and what this means for landlords.

Location is no longer the main priority

While location remains important, it is no longer the single deciding factor it once was. With fewer tenants commuting daily, proximity to workplaces has become less critical.

Instead, many renters are prioritising value for money and quality of life. This has led to increased demand in suburban areas, commuter towns and locations that offer more space or access to green areas. For landlords, this shift is opening up opportunities beyond traditional city centre hotspots.

Space has become more important

As more tenants work from home, the need for usable space has grown. A property that can accommodate a desk or provide a separate working area is now far more attractive.

This does not necessarily mean large homes are required. Even smaller properties can stand out if they are well laid out and clearly offer a practical space for working. Highlighting this in marketing can make a meaningful difference.

Connectivity is now essential

Reliable broadband has become a basic expectation. For tenants working remotely, strong and consistent internet access is critical for day-to-day work.

Properties with poor connectivity may struggle to attract interest, particularly in areas where remote working is common. Where possible, landlords should be prepared to demonstrate broadband speeds or highlight connectivity as part of the property’s appeal.

Lifestyle features are playing a bigger role

With more time spent at home, tenants are placing greater emphasis on their surroundings. Natural light, outdoor space and access to local amenities have all become more important.

Rather than focusing solely on convenience, many tenants are now looking for properties that support both work and wellbeing. This broader view of what makes a home appealing is shaping demand across the market.

Tenant expectations are evolving

Alongside these physical preferences, expectations around the overall living experience have also shifted. Tenants are more selective and are likely to compare properties based on how well they support modern lifestyles.

This includes not only space and connectivity, but also presentation, condition and how well the property is maintained. Landlords who meet these expectations are more likely to attract and retain tenants.

What this means for landlords

These changes present an opportunity for landlords to rethink how they position their properties. Understanding your target tenant is key, as preferences will vary depending on location and demographic.

Small adjustments, such as improving layout, highlighting workspace potential or ensuring strong connectivity, can help a property stand out. Equally, marketing should reflect what tenants now value, focusing on lifestyle as well as location. Landlords who recognise these changing priorities and adapt accordingly will be better placed to attract tenants and maintain consistent demand.