Whether you are looking to add to your portfolio by acquiring a new property or preparing to re-let any of your existing properties, it is important landlords understand what tenants really want when searching for their new home.
Different tenants understandably have unique needs, but new research by Zoopla has identified some common factors that appeal to tenants of all kinds by analysing search data from its keyword priority search.
Zoopla have identified that parking is the number one searched for criteria for renters in the South East. Claire Tier, Joint Lettings Director at Davis Tate comments, ‘Tenants definitely value parking facilities whether that be driveway, communal parking areas and garages. It is worth landlords considering enhancing parking options where possible, perhaps by dropping the kerb outside the house (planning permission may be required) and landscaping the garden to accommodate a parking facility.’
The top 10 tenant key word searches across the South East:
- Bills included
- Ground floor
Source: Zoopla March 2019
So, although it may not be the most exciting key feature of a new home, the Zoola research clearly shows this is potentially an investment worth making, and could enhance the rental value as well as the appeal to tenants.
Claire concludes, ‘Not surprisingly, as a nation of pet lovers, the need for parking and garages is closely followed by the desire to home their pets too, coming in as the third most popular search term in the Davis Tate area of Berkshire and South Oxfordshire. In our branches this is also a popular request and so it is worth landlords considering this option to increase demand for their property.’
If you would like advice on maximising the rental value of your buy to let property, and how to make it more attractive to tenants searching in the local area, contact your local Davis Tate branch for expert local advice.