Land & new homes

Help to Buy

The Government’s Help to Buy schemes are to help buyers with small deposits (5% or over). The availability of high loan-to-value (LTV) mortgage products has reduced over the past few years, but now with these schemes the government hopes to support thousands more people get on the property ladder, move up or move on to their next home. 

Help to Buy: Equity Loans are only available to first time buyers and comes to an end next year, but the Mortgage Guarantee scheme is eligible for both existing homeowners and first time buyers. Find out more about these schemes. 

Help to Buy: Equity Loan application deadline

Help to Buy: Equity Loan

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Help to Buy: Equity Loan (2021-2023)

Help to Buy is a government scheme designed to help first time buyers who have never owned a property before to advance up the property ladder.

Who is eligible?

Help to Buy: Equity Loan (2021-2023) are available to first time buyers. The home you want to buy must be newly built with a price of up to £407,400 for the East of England (see the Help to Buy site for more regional caps)

How does it work?

With a Help to Buy equity loan the Government lends you up to 20% of the cost of your newly built home, so you’ll only need a 5% cash deposit and a 75% mortgage to make up the rest.

You must buy your home from a homebuilder registered for Help to Buy: Equity Loan.

The amount you pay for a home depends on where in England you buy it.

When getting a mortgage you will be able to borrow up to a maximum of 4.5 times your salary.

HTB Equity loan house infographic

Help to Buy Equity Loan example

For a property worth £400,000 Amount Percentage
Cash deposit £20,000 5%
Equity loan £80,000 20%
Your mortgage £300,000 75%

How do I pay back the Help to Buy equity loan?

You must pay back the loan after 25 years or when you sell your home - whichever comes first.

You will not be charged any interest on the 20% loan for the first five years of owning your home.

However a management fee of £1 a month will be applicable from the date of purchase for the duration of the equity loan.

From year six, a fee of 1.75% is payable on the equity loan, which rises annually by CPI (Consumer Price Index) inflation plus 2%.

For full information about the scheme, please visit

Help to Buy calculator

Help To Buy Calculator

Loan value

Help to Buy: Mortgage Guarantee

Announced in the March 2021 budget, the Mortgage Guarantee Scheme is available from April 2021 and offers the chance for first time buyers, as well as existing homeowners, to obtain a mortgage loan of 95% of the value of a property, provided they can raise a deposit for the remaining 5%.

As it’s a high amount, lenders are being incentivised by the government (through a guarantee system that compensates them for a portion of their losses in the event of foreclosure) to encourage them to make the funds available to borrow.  

It applies to any property under the value of £600,000, a new build or an older property, and is not restricted to first time buyers as some schemes are.

Mortgage Guarantee Scheme Calculator


Help to Buy enquiry form 

Call us on 08456 026990​​ for more information or to book an appointment.

Alternatively you can request a call back by completing this form and an Embrace Financial Services adviser will call you to arrange a suitable time for your appointment.

We will use your information in order to arrange for Embrace Financial Services to respond to your enquiry. If you would like to know more about how we use your information, please read our Privacy Notice.

Embrace Financial Services in partnership with Davis Tate


Embrace Financial Services usually charges a fee for mortgage advice. The precise amount of the fee will depend upon your circumstances but will range from £499 to £999 and this will be discussed and agreed with you at the earliest opportunity.